Updated: May 7, 2020
Good and effective marketing is essential for the growth of any business. The healthcare industry, like any other, needs solid marketing practices, to get in front of their target audience - in this case, patients. Strategies need to be put in place to ensure that you are able to attract new patients and also ensure that your current patients keep coming to you in the future.
As the owner of a healthcare facility, you must keep in mind to offer high-quality services at reasonable prices so that your patients are happy and are ready to spread the word. Maintaining and getting more patients on board is a constant & simultaneous work requiring effort, time and financial investment. There are a plethora of effective online and offline marketing techniques that can help you to grow your practice.
The ZEPNURhealth team have put together a list of marketing strategies, compiled after in-depth research on the subject. We conducted comprehensive surveys of clinics in and around Bengaluru to present to you some cost-effective online and offline marketing strategies that can give a boost to your business.
Online Marketing Strategies
Create a website
A decent website with all the updated information is the key to attracting patients as the majority of them are active on the internet. A good website design is extremely important for your patients for easy navigation about your services.
It is extremely essential to have a good web presence. Creating a website is not the only task. A website must be up to date and your presence should be strong enough so that patients are more likely to find your healthcare facility. With the right information online, this could equate to more people joining your clinic as patients.
For example, Manipal Hospital Jaynagar, Bengaluru offers vast service and patient care with its website https://www.manipalhospitals.com/jayanagar/ giving us a clear picture of all their services. Another one such example is Little Pearls Dental Clinic, Bengaluru (https://www.littlepearlsdentalcare.com/).
Create and maintain Social Media presence
Your web presence should not be limited only to the website but should social media profiles and other registrations in healthcare directories. Increase your social media activity with daily and interesting updates to invite more followers. Social media can be the best platform to showcase any ongoing offer or any medical camp. Post pictures of your real staff and engage more people. The patient would relate if they know you in person.
Ease of scheduling appointments
Gone are the days when people would wait over calls and you would sit with a register to note the patient appointment timings. Everything is digitized. Signup with some good agencies to facilitate the entire process of appointment scheduling and making it online.
This can be done in two ways:
Healthcare facilities can create a unique internal patient referral program by offering referral bonuses in the form of discounts rather than giving rewards that the patients may or may not accept. Short commercials can be shown while patients are waiting in the clinic, about ways to help other patients in the practice and how it may benefit them.
Tie-up with online platforms to get referrals and direct patients. It is important to build a strong relationship with all the referring agencies. Become a referrer and refer your patients to other skilled specialists so that they would foster your practice too. Always remember it’s a two-way street.
Ask for Feedbacks and Reviews
Ask your patients to write Google Reviews for your healthcare facility. Provide them with a digital feedback form once they are done with the consultation. Another effective way can be to send them an SMS with a link to write a review. testimonials can be one of the most effective ways to get new patients.
Content and Email Marketing
Try to post articles with various medical and dental content that your patient might like to read. Educating and creating awareness amongst people can help create more "aware" patients and also cultivate an online following. Send out regular emails that can be a newsletter or a normal email with new happenings at your facility or about any medical camp or any free check-ups.
Sponsor medical events and tie-up with other clinics to organize an event
Conduct drives and medical campaigns( can be on a cause or a generalized topic) for example you can do a free health checkup in a building society. Engage with rural side and organize Medical Camps for children and women.
Maintain good relationships with media houses and leverage it to promote your healthcare facility or raise awareness about an event you are conducting.
Lastly, the best and most effective strategy is Word of Mouth. Ensure that you treat your patients well and provide them with the best service because nothing can beat a good and positive patient experience.
Educate your patients about diseases and how they can prevent them. It creates a good impact if you refrain from prescribing medicines wherever it is not important and create a sense of trust amongst them. Conducting regular education seminars could work!
The market is continually evolving. Hence it is extremely crucial for you to review all your healthcare marketing strategies and be on top of your game. The best way to get profit here is to provide and maintain an exceptional patient experience by providing them with top-notch treatment.
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